How to start a podcast in Nigeria in 2026
By the Hawkit New team · · 6 min read
You can start a podcast in Nigeria with your phone, a ₦10,000-range clip-on mic and a free hosting account. Record in a quiet room, edit on a free app, upload to Spotify for Creators, and send the same show to Apple Podcasts and YouTube. The money comes later, mostly from sponsors and YouTube, not from the audio apps. Here's the setup, the costs in naira, and what actually pays.
"How to start a podcast" was among the top "how to start" searches in Nigeria in January 2026, The Guardian Nigeria reported from Google's data. A lot of people are thinking about it. Far fewer get past episode five.
What equipment do you need to start a podcast in Nigeria?
A smartphone and one microphone per speaker. That's enough for a good-sounding show. Skip the big studio mic, the mixer and the foam panels until you've published ten episodes and know you'll keep going. Sound quality depends more on the room and mic distance than on how much you spent.
| Setup | What you need | Rough cost |
|---|---|---|
| Solo, audio only | Phone + one clip-on (lavalier) mic | Basic Boya BY-M1 listings on Jumia Nigeria start around ₦10,000; others go above ₦40,000 depending on seller |
| Two hosts, audio only | Two phones, each with a clip-on mic | Double the mic cost |
| Video podcast | Phone on a tripod, mics as above, daylight | Add a tripod; prices vary |
| Remote guest | Each person records their own audio on their phone | Mic for each person |
| Editing | CapCut, Audacity (laptop) or your host's editor | Free |
Prices on Jumia vary a lot between sellers for what looks like the same mic, so read the listing and the reviews before you pay.
How do you record a podcast on your phone?
Plug a clip-on mic into your phone, clip it about a hand's width below your chin, and record in the smallest, softest room you have. A bedroom with a bed, curtains and a full wardrobe beats an empty sitting room with tiles. Generator noise is the Nigerian podcaster's worst enemy, so record when it's off or as far from it as you can get.
- Put your phone on airplane mode and turn off notifications. A call mid-recording ruins the take.
- Do a 30-second test. Listen back on earphones, not the phone speaker.
- Record in a free voice recorder app or straight into the Spotify for Creators app.
- For two hosts in one room, give each person their own mic and phone. Line the files up when editing by clapping once at the start.
- For a remote guest, ask them to record their side on their own phone and send the file on WhatsApp as a document (not a voice note, which compresses it). Use the call audio only as a backup.
- Edit out long pauses and false starts. Don't over-edit; natural conversation is the point.
- Export as MP3 and write a short episode description with the guest's name and the topic.
Keep your first episodes short. Twenty to thirty minutes is easier to make and easier for new listeners to try.
How do you put a podcast on Spotify, Apple Podcasts and YouTube?
Host it once, then distribute. Spotify for Creators gives you free hosting and an RSS feed. The show appears on Spotify, and you submit that same RSS feed to Apple Podcasts through Apple Podcasts Connect (free with an Apple ID). For YouTube, upload a video version, or a still image with the audio, directly to a YouTube channel.
Step by step:
- Create a free account on Spotify for Creators and set up your show: name, description, cover art (square, simple, readable when tiny) and category.
- Upload your first episode and publish. It goes live on Spotify.
- Copy your RSS feed link from the show settings.
- Sign in to Apple Podcasts Connect, add a show by RSS feed, and submit. Approval can take a few days.
- Create a YouTube channel for the video version. YouTube is where many Nigerians already watch podcasts, often as clips.
- Cut short clips (under a minute) of the best moments for TikTok, Instagram Reels and YouTube Shorts. That's where most new listeners find you.
Data is the cost people forget. An hour of audio as a 128kbps MP3 is around 55 to 60MB, which is manageable. Video is a different story: an hour of 1080p video can run into gigabytes. After the February 2025 tariff increase, MTN's 20GB plan rose to ₦7,500, Nairametrics reported. If you're doing video, find Wi-Fi for uploads or budget for it.
Can you make money from a podcast in Nigeria?
Yes, but rarely from the podcast apps themselves. Spotify's Partner Program, which pays creators from video and ad revenue, works only in certain countries. Spotify announced in September 2026 that it was expanding to more than 35 new markets, and I couldn't confirm Nigeria was one of them. Check the monetisation tab in Spotify for Creators to see what your show qualifies for.
Spotify's own monetisation help page lists what's available by country. For most Nigerian shows, these are the routes that actually pay:
| Route | What you need | Notes |
|---|---|---|
| Sponsors and ad reads | A loyal audience in a clear niche | Pitch brands that already market to your listeners online, such as fintech apps or local businesses |
| YouTube ad revenue | YouTube Partner Program: 1,000 subscribers plus watch hours | Video podcasts can rack up long watch times |
| Paid communities | A WhatsApp or Telegram group, or memberships | Fans pay for bonus episodes or access |
| Live shows and events | A following in one city | Ticketed recordings, panels, meet-ups |
| Your own products or services | Something to sell | Coaching, courses, merch, consulting |
YouTube is the most practical platform payout for Nigerians right now, because the Partner Program pays into a Nigerian bank account through AdSense. Our guide on making money on YouTube in Nigeria covers the thresholds and how payment works.
My one opinion here: pick a narrow niche. A podcast about "life" competes with everyone. A podcast about tech careers for Nigerians, faith and money, Nollywood behind the scenes or small business in Aba is something a specific sponsor can picture paying for.
Which Nigerian podcasts can you learn from?
Study shows in your niche that already have an audience. I Said What I Said, hosted by Jola Ayeye and FK Abudu, and The Honest Bunch were among Spotify's 2025 editors' picks for Nigeria, TVC News reported. Pulse Nigeria's 2025 list added The Smart Money Tribe and F&S Uncensored.
Pulse Nigeria's top 10 is a decent starting playlist. Deeds Mag's look at Spotify Wrapped 2025 shows faith content near the top in Nigeria, with podcasts from Apostle Joshua Selman and Apostle Femi Lazarus among the most played. That tells you something useful: Nigerian listeners will commit to long episodes when the content matters to them.
When you listen, pay attention to how they open an episode, how long they let a story run, how they read sponsor messages, and how they cut clips for social media. Copy the structure, not the personalities.
Getting your first listeners is mostly about clips and sharing. Post clips daily, ask guests to share their episode, and drop links in the WhatsApp groups where your audience already talks. If you want extra reach for a launch, you can pay real people to post your episode on their WhatsApp status or subscribe to your YouTube channel as a Hawkit New advertiser, where your budget sits in escrow until the work is approved. Keep YouTube's rules on fake engagement in mind: people who subscribe for a reward rarely become fans, so use it for a launch nudge, not as your growth plan. If you also want a written home for show notes, see how to start a blog in Nigeria.
Record a 20-minute pilot this weekend on your phone, with whatever mic you have. Listen back on Monday, fix the one thing that bothers you most, and publish episode one before the end of next week.
Questions
How much does it cost to start a podcast in Nigeria?
You can start with almost nothing: your phone, a free hosting account on Spotify for Creators and a free editing app. The first thing worth buying is a clip-on microphone, and Jumia Nigeria listings for a basic Boya BY-M1 range from about ₦10,000 upwards. Data is the ongoing cost.
Can I record a podcast with my phone?
Yes. Plenty of shows start that way. Use a clip-on mic plugged into the phone, record in a small room with soft furnishings, and put the phone on airplane mode so calls don't interrupt. For two people, give each person a mic or record each voice on a separate phone.
Is Spotify for Creators free in Nigeria?
Spotify for Creators lets you host and publish a podcast for free and distribute it to Spotify and other apps through an RSS feed. Spotify's paid Partner Program is limited to certain countries, and I couldn't confirm Nigeria is on the list as of October 2026.
How do Nigerian podcasters make money?
Mostly through brand sponsorships and ad reads, YouTube ad revenue on video versions, paid communities, live shows and events, and selling their own products or services. Platform payouts from audio apps are a small part, if any, for most Nigerian shows.
What are some popular Nigerian podcasts?
I Said What I Said, hosted by Jola Ayeye and FK Abudu, and The Honest Bunch were among Spotify's 2025 editors' picks for Nigeria. Pulse Nigeria's 2025 list also included The Smart Money Tribe and F&S Uncensored. Faith podcasts, such as Apostle Joshua Selman's, rank high on Spotify Nigeria too.
Sources
- The Guardian Nigeria: Google says Nigerians prioritising business creation, self-growth in 2026
- Spotify Newsroom: The Spotify Partner Program expands to more than 35 new markets
- Spotify Support: Monetizing your show with Spotify for Creators
- TVC News: Honest Bunch, CheckEdgar top Spotify's editors' podcast picks in 2025
- Pulse Nigeria: Top 10 Nigerian podcasts you should be listening to right now
- Deeds Mag: What 2025's Spotify Wrapped says about podcasts in Nigeria